n this three part article, you’ll find many tools
that any webmaster can use to monitor your site’s search engine
position, and use to increase the visibility of your site in major
search engines like Google, Yahoo and MSN.
URL Trends
http://www.urltrends.com/
Most
of the coverage I've seen focuses on the ability of UrlTrends to allow
you to "View Any URLs Google PageRank, Alexa Rank, Popular Search Terms
and Incoming Links".
And that's a great thing, to be able to see
all of that from one place. But one great thing missed about this tool
are that you can subscribe to changes to the results via RSS -hands off
monitoring of your site.
Fagan Finder’s URL Info
http://www.faganfinder.com/urlinfo/
This
online gadget is like the Swiss Army knife of site information, giving
you one-page access to dozens of pertinent check-ups. But monitoring
relevant search engine information like your backlinks, or the cached
pages in a search engine are just the tip of the iceberg.
You
can use URL Info to check that your HTML code is validated, translate
your page, and if you’re a blogger, discover where your site is
mentioned in the blogosphere.
Spannerwork’s Spider Simulator
http://www.spannerworks.com/spidersimulator.0.html
Ever
wondered what your site looks like to the search engine spiders that
crawl the web, looking for information to include in their databases? Go
to this page to see what information is seen by the spider and what it
skips over.
Spannerworks.com can also help you figure out how to
troubleshoot content that seems like it should show up to a spider but
doesn’t, with its HTTP viewer. They also have a tool that will analyze
your keyword density.
GoRank.com’s Top Ten Comparison
http://www.gorank.com/seotools/
If
you’ve been banging your head against the wall in an attempt to figure
out why you haven’t hit the top ten results in Google, GoRank.com has a
page that can give you important clues to help you figure it out. One of
my favorites, the Top Ten comparison report, will scrub the raw data of
the top ranking results for a given keyword.
In studying the
results, you may find it easier to understand where your own
optimization efforts are going wrong. Don’t forget to stop by Google for
your API key at http://www.google.com/api as you’ll need it to create
your free account.
Search Guild’s Keyword Difficulty Checker
http://searchguild.com/difficulty/
This
one’s an old favorite of mine. When you find what you may think is an
ideal keyword, before you start tweaking your pages, it’s a good idea to
run it through this tester. Using the Google API, it analyzes whether
or not a given phrase will be worth your efforts.
You’ll already
have to be well-versed in how to find good keywords to plug into the
tool, but once you have that nailed, it’s pretty reliable in telling you
whether it’s worth your time to target that phrase. If you use flash on
your site, check out the flash viewer on their utilities page as well.
In
the next article in this series, you can read more about tools specific
to Yahoo and Google that will help you track your rankings and study
your site.