The 10 biggest lies about SEO and Websites

1. You do not need to know html to have a good website Websites that are made are maintained without knowledge of html are passed left and right by sites that know what they are doing. Knowing your html will give you a large advantage over sites that do now. There are many websites sold with the promise that they can be maintained knowledge of HTML. This might be true but the options usually are minimal and important parts of a website are generated automatically and are beyond the control of the webmaster. for example the underlying structure of links, folders, internal references etc are not easy to maintain. 2. Company X ensures high positions in search engines Only search engines determine the position of a site in the results. The rules of most search engines change several times a month. A search engine optimization company can help a website to optimize on desired keywords. It can help to structure a website. It may help to build links and it can help determine all the weaknesses on a web site. This generally ensures that a site ranks higher in search engines but there are never guarantees. 3. Advertising is a great way to get more customers and revenue A good site will (over time and with some effort) always be found! If as site is not found without advertising, there is probably something wrong with the website or the strategy. If there are customers on the website but earnings are low there is also probably something wrong with the site. Perhaps the site lacks the connection with the customers or the site is not informative enough. The site may be unclear or take too long to respond. The order process may be too difficult or long. In this case it makes no sense for a large advertising budget to lead visitors to your page while the underlying reason that the page does not perform still exists. 4. You do not have to worry about your hosting provider Most hosters have their servers set up to optimally configured for their own interest. That is not always in the interest of the customer. Many shared hosting providers (identified by their hosting packages) just try to puy many customers on one server as they can. Their server response is ofter set to a catch all default. A good server however is set up to serve a correct response to different types of requests. Pages of text are not allowed to be stored locally but images, style sheets and javascript files should be cached locally. A correct server response should be different for those file-types. A correct server response may cause a speed improvement of 300%! That can make a difference between a popular site and a not so popular site. 5. A good layout makes your site easier to find Layout has no direct effect on your search engine results. Search engines ignore layout when indexing a website but focus on the content and descriptions. It is true that a good layout can provide a better user experience which in turn can result in more links to a website. It is very important in a good design to have enough room for good content and not to just focus on eye candy. 6. Social media like Facebook and Twitter will help you get more visitors It is true that social media like facebook and twitter may help a website get more visitors but the reality is often different. Much energy, time and a good social marketing campaign is needed before social media can be effective. Sometimes it is more effective not to bother with social media but focus on the quality of your website. Once the website is in order and there is a good social media strategy social media can be effective ! 7. More visitors means more conversion A good website has a good connection to it's target audience. Writing popular articles or advertising on popular pages may attract manu visitors but if there is no connection between the visitors and the page they will leave just as quickly! So make sure that articles and advertising etc target the right audience. 8. Meta tags help improve the ranking of a page The meta tags of a site are becoming less important as search engines grow a better understanding of the web. Meta tags are just no longer needed. The meta keywords tag is almost useless in google and the meta description is only important because it is displayed alongside search results. 9. You need to submit your site to search engines and directories There are many (paid) options to submit your site to multiple search engines and directories. Do not buy it ! Search engines find your site once there are links to it. With good links and good content your site will do better and better search engine results. 10. Optimization is difficult and takes time and money Website optimization can indeed be a lot of work but not if you start doing it properly right now. Make sure when you create or modify a page, the page just right. Tell a good story that matches your target audience. Do not make mistakes in the html and use the elements for which they are intended. The web is full of HTML optimization tips and tutorials (including this site). Not every tip is as important or good but overall the tips and tutorials are easy to follow and make good sense. Take a moment to find out about html and SEO that is an investment that pays itself back!

Guidelines To A Successful Link Exchange Program For Driving More Traffic To Your Website

If you are writing articles in order to generate traffic to yourwebsite, than you are also familiar with keywords. So, this is how thispart of it works. You have your website up and it has a theme. You wantto drive customers to the website. So, you write articles that have thetheme in it. The search engines pick it up and up your rankings becausethey see more keywords that are legitimate.
And, if you want, you can take the articles and put them in articledirectories… the hundreds and hundreds of them… Put that with a link onthe bottom of the article and magic… you have more links, more keywordsand more to your website.
It’s all very logical and robotic, isn’t it? So, as someone whowrites these things for a living, I would have to say… there’s a lotmore to it than that. Called quality. And, now, because the market isso saturated with thousands of articles, you have to have quality.Otherwise, it’s a waste of your breath.
Okay, get your keywords, put them in your articles and let it go.Guess what? If you don’t have them in there, it doesn’t matter.Because, if you stick with the right theme, you’ll have other keywordsin there that say the same thing. And, you will be taking yourself outof the competition that way. Take for instance, if you want the wordcalendar in your keywords. Well, would if you use ‘telling time’instead, or ‘dates” instead? Guess what? It still does the same thing.
It’s always quantity over the rest of it. Keywords are definitelysomething that have been mis-calculated because people want tocalculate them. If it doesn’t fit, something else will. Or, you canalways put it in another article to have it fit somewhere else. It willsound better, people will like you more for being legitimate and havingsomething to say and you will still get the traffic that you wantdriven to your site.

5 Ways To Improve Your Adsense Earnings

5 Ways To Improve Your Adsense Earnings

If webmasters want to monetize their websites, the great way to do it is through Adsense. There are lots of webmasters struggling hard to earn some good money a day through their sites. But then some of the “geniuses” of them are enjoying hundreds of dollars a day from Adsense ads on their websites. What makes these webmasters different from the other kind is that they are different and they think out of the box.

The ones who have been there and done it have quite some useful tips to help those who would want to venture into this field. Some of these tips have boosted quite a lot of earnings in the past and is continuously doing so.

Here are some 5 proven ways on how best to improve your Adsense earnings.

1. Concentrating on one format of Adsense ad. The one format that worked well for the majority is the Large Rectangle (336X280). This same format have the tendency to result in higher CTR, or the click-through rates. Why choose this format out of the many you can use? Basically because the ads will look like normal web links, and people, being used to clicking on them, click these types of links. They may or may not know they are clicking on your Adsense but as long as there are clicks, then it will all be for your advantage.

2. Create a custom palette for your ads. Choose a color that will go well with the background of your site. If your site has a white background, try to use white as the color of your ad border and background. The idea to patterning the colors is to make the Adsense look like it is part of the web pages. Again, This will result to more clicks from people visiting your site.

3. Remove the Adsense from the bottom pages of your site and put them at the top. Do not try to hide your Adsense. Put them in the place where people can see them quickly. You will be amazed how the difference between Adsense locations can make when you see your earnings.

4. Maintain links to relevant websites. If you think some sites are better off than the others, put your ads there and try to maintaining and managing them. If there is already lots of Adsense put into that certain site, put yours on top of all of them. That way visitor will see your ads first upon browsing into that site.

5. Try to automate the insertion of your Adsense code into the webpages using SSI (or server side included). Ask your web administrator if your server supports SSI or not. How do you do it? Just save your Adsense code in a text file, save it as “adsense text”, and upload it to the root directory of the web server. Then using SSI, call the code on other pages. This tip is a time saver especially for those who are using automatic page generators to generate pages on their website.

These are some of the tips that have worked well for some who want to generate hundreds and even thousands on their websites. It is important to know though that ads are displayed because it fits the interest of the people viewing them. So focusing on a specific topic should be your primary purpose because the displays will be especially targeted on a topic that persons will be viewing already.

Note also that there are many other Adsense sharing the same topic as you. It is best to think of making a good ad that will be somewhat different and unique than the ones already done. Every clickthrough that visitors make is a point for you so make every click count by making your Adsense something that people will definitely click on.

Tips given by those who have boosted their earnings are just guidelines they want to share with others. If they have somehow worked wonders to some, maybe it can work wonders for you too. Try them out into your ads and see the result it will bring.

If others have done it, there is nothing wrong trying it out for yourself.